Client
Backters Blockchain
Services
Research, Sales, Content Creation, Website Design
Year
2022
In this case study, we delve into the comprehensive digital transformation orchestrated by Mojomo for Backters.com, a client seeking to revolutionise their online presence. Tasked with overhauling their digital footprint, Mojomo employed its expertise to redesign Backters.com’s branding, from logo and typography to the complete website interface, ensuring each element was tailored to enhance user engagement and elevate the brand’s market position. This document chronicles the challenges faced, the strategic solutions implemented, and the remarkable outcomes of the project, highlighting Mojomo’s role in not only meeting but exceeding the client’s expectations for a dynamic and cohesive digital identity. Through this case study, we aim to showcase the meticulous process and impactful results achieved, setting a benchmark for future digital marketing endeavours.
1. Introduction
- Background Information
- Introduction to Mojomo, highlighting its expertise in digital marketing and comprehensive digital solutions.
- Overview of Backters.com, its industry, and its needs for a complete overhaul of its digital presence.
- Objectives
- Discuss the primary goals that Backters.com wanted to achieve, such as increased brand visibility, enhanced user engagement, and improved conversion rates.
2. Challenges
- Initial State
- Detail the condition of Backters.com’s digital presence before Mojomo’s intervention, including any outdated branding, ineffective user experience, and lack of cohesive digital strategy.
- Client Requirements
- Specific requirements or challenges presented by Backters.com, such as integrating a user-friendly interface with a sophisticated backend system or maintaining a unique brand voice across all platforms.
3. Solutions
- Strategic Approach
- Outline Mojomo’s tailored strategy to address the identified challenges, including steps for a phased rollout of the digital presence.
- Design and Development
- Logo and Brand Identity
- Describe the creation process of the new logo and how the brand identity was refreshed to align with modern trends and the company’s values.
- Colour Scheme and Typography
- Explain the choice of colour palette and typography that reflects the brand’s personality and improves readability and visual engagement.
- Moodboard Creation
- Detail the elements included in the moodboard and how they influenced the overall design and tone of the digital assets.
- Website Development
- Discuss the technical and design aspects of building the website, focusing on how it was optimized for user experience and conversion.
- Logo and Brand Identity
4. Implementation
- Timeline
- Provide a timeline of the project, highlighting major milestones from conception to launch.
- Collaboration and Feedback
- Discuss how Mojomo collaborated with the Backters.com team and how feedback was incorporated throughout the project to refine the final output.
5. Results
- Performance Metrics
- Compare before and after analytics to show improvements in traffic, user engagement, and conversion rates.
- Client Testimonial
- Include a quote or statement from Backters.com leadership praising Mojomo’s work and the impact of the new digital presence.
- Visuals
- Provide before and after screenshots to visually demonstrate the enhancements made to the digital presence.
6. Lessons Learned
- Insights
- Share key insights gained by Mojomo during the project that could be applied to future projects.
- Challenges Overcome
- Highlight specific obstacles that were encountered and successfully resolved during the project.
7. Conclusion
- Project Summary
- Recap the transformation achieved and the strategic value added to Backters.com through Mojomo’s efforts.
- Future Outlook
- Briefly discuss any ongoing work or future projects planned with Backters.com.
